Celebrity Squares: Graham McTavish
Friday, 20 June 2008 11:41

What"s your favourite piece of technology?
My Bose noise-cancelling headphones.

How has it improved your life?
They shut out the sound of other people"s technology - it helps a lot when travelling!

When was the last time you used it and what for?
I use them a lot when I"m going from place to place with work - the last time I remember them being my saviour was when I caught my flight to Tokyo for the Rambo premiere there.

What additional features would you add if you could?
A cloaking device.

Do you think it will be obsolete in 10 years" time?
I fear they already are because whenever you buy a new piece of technology, there"s always something bigger and better out there already that you seem to have missed out on. I"m always too slow though - I find something, fall in love with it, and that"s it for me … until it breaks.

What tip would you give to non-users of noise-cancelling headphones?
I guess it"s difficult to give a tip on them - they"re only headphones, but I guess I could say that if I can use them, anyone can.

Do you consider yourself a luddite or a nerd?
I am the complete and utter definition of a luddite.

What"s the most expensive piece of technology you"ve owned?
My luddite-friendly computer

Mac or PC?
Mac - I have no idea what a PC is!

What song is at the top of your most played on your iPod?
As Seen From Space, by Bent

Will robots eventually rule the world?
It seems like they already do. Technology is at the forefront of everything these days - communication, work … it"s amazing and scary at the same time how robots have evolved, but I find it hard to believe that robots will completely rule the world - not in my lifetime anyway.

What piece of technology would you most like to own?
I would really like to own an iPhone - predictable, but true. They are pure genius but so unavailable! Just the idea to have everything you need essentially stored in one piece of portable technology is very exciting.

Graham McTavish playes the grumpy British mercenary Lewis in Rambo, which is released on DVD on Monday



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ITV"s web video figures rocket

ITV"s £20m investment in broadband TV is starting to pay off, with 12 million views of programmes or clips on ITV.com in May and programming including Coronation Street, Britain"s Got Talent and Euro 2008 football among the biggest online video hits.

Euro 2008 football is driving June traffic, with on average 51,000 views per day of matches, so far, in the tournament.

Since relaunching in August last year ITV.com and ITV Local have had a combined total of 69 million video views of audio visual content including clips, interviews and full programmes.

The broadcaster has seen a 362% increase in video usage across ITV.com between January and May this year, according to figures released by ITV today.

Coronation Street leads the list of most viewed full-length programmes, with 5 million views since August last year, followed by series three of Dancing on Ice, Benidorm, Britain"s Got Talent, This Morning, Gossip Girl, Secret Diary of a Call Girl, Headcases and Pushing Daisies.

This month Euro 2008 has knocked Coronation Street off the top of ITV.com"s list of most popular shows for video requests, with more than 500,000 views of tournament action to date.

Britain"s Got Talent has turned out to be a major online video winner when online viewing figures are broadened to include not just those that watched the full-length show but also clips and interviews.

On Sunday June 1, the day after the final of Britain"s Got Talent, there were 1.1 million video views across ITV.com.

Over the full length of the series, from April 12 to May 31, there were six million views of the show, including clips and interviews.

However, it is an episode of ITV1 animated satire Headcases that tops the list of the single most popular individual episode viewed on ITV.com"s catch-up TV service since August, with around 140,000 views.

"Our turnaround plan sets out our ambition to significantly grow our online assets and these numbers reaffirm our belief in the potential of this area," said Jeff Henry, managing director of ITV Consumer.

"We are extremely pleased and excited by the rapid growth in video consumption across both ITV.com and ITV local."

ITV Local, which offers news, weather and entertainment content to different regions, recorded four million video views in May.

The four ITV regions where video has taken off the most are Meridian, which accounted for 16% of views, Central at15%, Anglia with 11% and London at 11%.

ITV"s London region saw the biggest month-on-month growth for May recording a 50% boost in video views.

The most recent figures for the BBC"s broadband TV catch up service, the iPlayer, show that during April there were 21 million requests for streamed and downloaded shows and clips.

From January to the end of April the BBC iPlayer had 75 million requests for videos.

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